This commitment was put to the test in 2020, when a major storm severely damaged the brewery. Rather than relocating or compromising on quality, the team made a deliberate decision to rebuild in the very same Valais valley, using pure fresh mountain water that defines the brewery’s unique terroir and character.
Following the rebuild, Brasserie du Comté continued to invest in quality and independence, including establishing its own hop garden and strengthening its direct-to-consumer model. Two years later, the brewery took another bold step and launched digitally printed cans together with NOMOQ.
The impact was immediate. Eye-catching designs and exceptional print quality helped reposition cans as a premium packaging format, on par with bottles, and supported rapid growth. The design excellence was recognised with the Canette d’Or, and rising demand recently led the brewery to invest in a new high-speed canning line capable of producing over 4,000 cans per hour.
Beyond beer, Brasserie du Comté is also successfully expanding into lemonades and soft drinks, which already account for 20% of total volume, opening new growth opportunities aligned with the no- and low-alcohol trend.
